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Case study · AI health assistant

Aiva: one brand voice, from hospital room to website.

Aiva, a Beverly Hills AI health company, builds a voice assistant for hospitals and senior care. When its original designer left, the team was unsure how to build on the brand and illustrations it already had. We took the brand over and carried one consistent voice across every platform, from bedside interfaces to the website.

Client Aiva
Deliverables Brand guidelines · Illustration library · Presentation template · Explainer video & animation · Website · Print collateral
Tools Illustrator · Photoshop · InDesign · After Effects · Webflow
Aiva illustration of a nurse with a tablet beside a patient in a hospital bed, with the Aiva device on the wall
Brand guidelines

A brand book the whole team can follow.

We assessed the assets Aiva already had and turned them into a brand book: font and color usage, UI elements and character design templates, so anyone on the team can make something that looks like Aiva.

Three pages of the Aiva brand guidelines: Characters, Typography and User Interface
Illustration library

Hundreds of assets, ready to reuse.

A library of custom illustrations: the rooms and spaces where the device is used, icons and medical symbols, and a customizable cast of patients, nurses, doctors and staff.

Sixteen Aiva character illustrations: patients, nurses, doctors, a chef and care staff
Presentation design

A sales deck that doesn’t need a designer.

A flexible template in Keynote and PowerPoint with the slides the sales team uses most, so they can build and update pitches on their own.

Aiva website pages: Aiva, The Voice OS for Better Care, with sections for hospitals, senior living and hands-free communication
Website

An information portal for every market.

We rebuilt Aiva’s site in Webflow with its vibrant colors and illustrations, covering hospitals, senior living and its other market segments, and steering every visitor toward contacting the team.

Seven Aiva presentation slides, including Enterprise IoT Control, Aiva: The Voice OS for Better Care, and Friends & Family Interaction
Motion & video

Explainers that make onboarding easier.

Animated explainer videos for clients and promotion introduce Aiva’s features and made onboarding new clients much easier. Print collateral rounds out the system.

Watch the explainer

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