Gravidas: from CAD files to an investor-ready brand.
Gravidas, an early-stage health-device startup, came to us for help with its pitch presentation. The work grew into all of its design: a brand system that now carries through the deck, renders, packaging and website.
A product investors could picture.
An industrial design agency built the first device, but its CAD drawings didn't convey the product well in a pitch. We took those CAD files into Cinema 4D and produced realistic renders that showed the device as Gravidas imagined it, and helped the team make a stronger impression on investors.
Complex information, made easy to follow.
Custom illustrations and icons built on the existing brand, drawn to be reused across pamphlets and marketing collateral so the team can explain the device without a designer on every piece.
A deck built from a logo and a few colors.
Gravidas started with little more than its logo and a limited palette. We grew that into a full brand system and a pitch deck of pastel tones, soft flowing shapes and playful illustration, even on the technical and medical data slides. The deck keeps evolving as the company does, and we still update it.
A one-page site, live during certification.
Built in Webflow while the device went through legal certification, with a rotating instruction carousel and a navigation bar that shifts color as you scroll.
The brand, on the box.
Packaging that carries the same pastel palette and illustration style into the product people actually hold.
