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Case study · Water purification

Chill H2O: a site, an animated logo and a deck, ready for launch.

Chill is a Sydney start-up putting cold, purified water dispensers in gyms, schools and other public spaces. We built its website and animated logo, and after a strong first round the work grew into investor materials: a pitch deck and memorandums.

Client Chill H2O · Sydney, Australia
Deliverables Website · Motion graphics · Presentation design · Investor memorandums
Tools Illustrator · Photoshop · InDesign · After Effects · HTML + CSS
[Chill logo image — chill_logo-blue from dynasticdesign.com/work/chill]
The challenge

A prototype and a brand, but nowhere to send people.

Customers find a Chill machine through a smartphone app and refill their own bottles. When Chill came to us it had preliminary branding and a working prototype of the machine, but no web presence and nothing to present with.

Presentation design

A pitch deck the whole team relies on.

We started from Chill’s existing brand assets to make a clean, legible template, then added revenue infographics and app UI mockups as the deck went through revisions. It became a key tool for everyone at Chill.

Chill pitch deck slides
Motion graphics

A logo that falls into place.

The site opens on a full-screen promotional video that ends on an animated logo rather than a static one. Built in Photoshop and After Effects, the mark breaks apart and a falling droplet ripples into the product name. The same animation doubles as the site’s loading icon.

Animated Chill logo: a water droplet falls and ripples into the wordmark, Refill the right way
Website

A landing page built for launch.

A few simple pages cover the product’s benefits, innovations and locations. A scrolling infographic explains the filtration system, and a Google Maps–powered map shows every active machine with directions.

Chill website pages

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