Cedars-Sinai Accelerator: an identity of its own, inside a hospital brand.
The startup incubator of Los Angeles’ Cedars-Sinai health system first asked us to polish presentations for its incoming cohort. It also needed to stand apart from its parent while following the hospital’s single set of brand rules, and the project grew into an ongoing design partnership.
Its own look, within the parent’s rules.
We gave the Accelerator a visual identity built on gradients and vibrant accent colors that still stays inside Cedars-Sinai’s brand guidelines, so it reads as part of the hospital and as something new at the same time.
One system, down to the business card.
Business cards, advertisements and print pieces all share the same gradient, logo lockup and type, so everything the Accelerator hands out looks like it came from one place.
A template every cohort can pitch from.
A reusable PowerPoint template with the brand built in: title, process, timeline, data and team slides the Accelerator and its startups can fill in themselves, without starting from a blank deck each time.
A program guide applicants keep.
The 2024–2025 Program Overview walks future applicants through the Accelerator, how to apply and its reach of 8 classes, 74 companies and 4 continents.
Ten post types, ready to fill.
A LinkedIn and Twitter template library covering the 10 most common post types, from event invites to company spotlights, delivered in PowerPoint and Keynote so the team can post on brand without a designer.
